October 2016

Pinguin Book Club : Hooked

We as a team always want to keep learning about the social space we are seeking to be a part of. Reading is a great way for us to study about how to build the best conversation app possible.

This month we read the book ‘Hooked: How to Build Habit-Forming Products’ by Nir Eyal. In it, the book explains the four phases of building habit-forming products: Trigger, Action, Reward and Investment. The book dives into each phase and how when used together helps to create an experience that forms user habits.

The part of the book that caught our attention was the responsibility we have as product makers. Habits should not become addicting to users and the habits we do create should enhance a person’s life. The entire reason we are creating Pinguin is because we feel social media has become addicting while being inefficient. Our goal is to create an app where users don’t have to spend a lot of time to get the things they want out of it. We feel this will create an experience that keeps people coming back for more.